The chiropractic field is swamped with competitors. How will you position yourself in the market? It isn’t about being all things to all people. It’s about determining what the perfect client would look like for you. This “perfect client” becomes your niche market. Your job as a chiropractor (and an awesome marketer) is to position yourself in the mind of your perfect target market.
How do you do this? Positioning is a result of being UNIQUE. This means giving your practice members an experience that is different and MORE than what they are used to with a “typical” chiropractor. You are also unique in the way you present yourself to the world. How do you dress? How do you carry yourself? Such things may seem petty, but they communicate a level of value about you and your business.
When you establish your marketing message, are you informing people of your unique offerings? People want to pay top dollar for the special qualities of YOU much more than the work you do. Boost your knowledge even more with this article from Ziglar about dominating your market: http://www.ziglar.com/business/how-dominate-your-market-and-get-rich-niche-part-one