Spending a lot of time, energy and money on external marketing can bring a lot of new people into your practice. However, if you haven’t worked on the internal systems and procedures to properly handle that growth you may not be able to hang on to that new business. All of your efforts will have gone to waste.
Positive change and growth in your practice can only occur if you have spent energy on creating the infrastructure that can handle that growth. Your team, your procedures, your systems, all of this is a vital component to growing your business. Watch Dr. Viscarelli and Dr. Kowalke discuss how change comes from within in the video below.