We are proud to bring you the story of Dr. Justin and Maribeth Ryder of “Limitless Chiropractic”, located in Grand Rapids, MI! All of us in the AMPED community wish them the best of luck.
Q. What are your roles at the practice?
A. Dr. Justin is the Doc and a little of everything. Maribeth works full time outside of the office and comes in each night around 4:30. She keeps everything running and organized. Manages team schedules, heads up event planning, screening set ups, office themes, process improvements, double checks and so much more!
Q. How long have you been open?
A. 2.5 years
Q. How many patients do you see per week?
A. Roughly 200
Q. What is your focus or specialty?
A. We utilized TRT and see all ranges of people! Our favorite are pregnant moms, kids, and infants!
Q. What would you like to tell us about your practice adventure?
A. Our journey of opening is not what you hear about from most AMPED offices. When I joined AMPED and decided to open up rather than associate in 6th trimester I expected it to be sunshine and rainbows. I trained hard in school, I precepted at Innate Chiropractic, I did not miss a conference, I did not miss a call! I did what I thought was everything needed to succeed. Then reality hit and knowledge was not what held me back but rather insecurities, and execution.
Even though I knew all the information, I did not execute the systems and procedures as well as I should have. I did not do enough health talks (or any) before we opened, I only did 1 screening and did minimal business to business. I did very good at networking and that was the only leads we pretty much had opening the doors. In my mind I thought I was doing so much, but hindsight is much more clear. I was very busy with other “stuff” but was not productive. When we opened the doors our first month we saw 28 visits. Not our first week but our first month. As you can imagine this was huge gut check. It took us a full year to the day to get up to 100 visits per week and we quickly learned that building momentum is not easy when spending most of your day in the office. Over the next year we grew by another 100 visits per week, largely due to our fishbowl campaigns.
Throughout our first year in practice we used many excuses to hinder our progress. Excuses that are so easy to make when you’re not hitting your goals you need to hit to succeed. Our team member wasn’t as productive as we needed nor was he trained well enough during our first 11 months. He was my closest friend and I was too worried about maintaining a friendship than the practice. We had a flood 4 months into practice that cost us $10,000 because the insurance did not pay the claim. In Grand Rapids we have many other very successful offices that were at every event we did so blamed them for our poor sign up rates at events. We had so many excuses we used and yes each one mentally took a toll on us. The quicker you can move past your own insecurities and excuses the quicker you will grow and more results you’ll see from your hard work. This is something to this day I struggle with and is not something that is a light switch that can be turned on or off, but more like a dimmer switch you can turn up a bit more each day.
Overall without AMPED we would not be where we are today. We are by not means where I expected us to be but I know that without the foundations, systems and procedures and mentors to talk me off the ledge. I would not be seeing over 200 visits per week and giving more life to more people. What I want people to take away from our struggles is to work harder than you think possible. Set obtainable goals, do more marketing and training than you can imagine before opening. Ultimately, set aside your insecurities and excuses and humble yourself to know you do not know all the answers and keep pushing forward.
Q. Where can we find out more about you?
Q. How has AMPED helped you?
A. AMPED has been an invaluable tool for us. Without the systems and procedures we would be lost and unable to serve the number of people we do each week
Q. Do you have advice for fellow AMPED members?
A. Don’t ever stop pushing. Even if you down and not hitting your goals never stop. Pick one thing you need to do better and do it. If you don’t know how find someone who does and learn from them.
Q. What would you say to anyone considering joining AMPED?
A. Don’t wait! Get involved and do all of the procedures not just the ones you want to do. I was listening to a talk a few weeks ago that was presented to a group of franchise owners. They said two different type of people are in the room. The first group are all in and do everything and do great! And second is the group that doubts each step and implements parts and does not have as much success. That to us re-enforced making sure we implement everything not just some things in order to get the success needed.