Maybe you’ve experienced this scenario already, maybe you haven’t. Whatever your answer, we can guarantee you will, at some point, have a practice member approach you to carry their products in your office. You’ve worked hard to keep the focus of your practice on chiropractic care alone, but you don’t want to flat out turn them down. What do you do?
Keeping the focus of your practice on chiropractic while, at the same time, planning events where your practice members have a chance to present their own products for their businesses creates a winning situation for everyone. If you implement this idea into your practice, you will never have to feel like you’re letting someone down or dismissing what’s important to them. At the same time, you’ll be bringing even more interaction to your planned events.
